As Chief Marketing Officer, Jhanvi Trivedi leads the brand’s marketing efforts with a steadfast commitment to transparency, ethical business practices, and bold innovation. Deeply passionate about building a better future, she focuses on connecting individuals and communities with biodegradable and compostable solutions that truly make a difference. Every campaign, strategy, and message is crafted to spark trust, inspire action, and accelerate meaningful change. Through her leadership, the company’s marketing is not just about promoting products — it is about shaping a more sustainable world, one authentic connection at a time.